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Case Study

Education Resource Fund

We partnered with Education Resource Fund (ERF) to revamp their digital presence by building a fast, flexible website and a seamless mobile app. Using AWS services, we developed an API and integrated Vimeo for optimized video delivery. The result is a consistent, user-friendly experience across platforms, enhancing content accessibility and supporting ERF’s mission to reach and engage their audience.

Our Client

Education Resource Funds

What We Did

Website, CMS, Mobile Application

TECH WE USED

HTML, CSS, Javascript, Elementor

platform

AWS, Wordpress

infrastructure

AWS CloudFormation

Environments

Development, Staging, Production

Components

MOBILE APPLICATION
DEVELOPMENT

iOS Development
Upgraded the existing Objective-C and Kotlin-based mobile application to incorporate new features and improvements
Android Development
Ported a legacy Ruby project to the cloud environment, overcoming challenges associated with migration and integration

WEBSITE
DEVELOPMENT

Frontend Development
Crafting engaging user interfaces using TypeScript
Backend/API Development
Leveraging AWS Lambda Functions for efficient backend and API development
erf-website-showcase-1

Problem

  • Education Resource Fund (ERF) is a nonprofit that produces free high quality video and image content for the medical community centered around prenatal health.
  • They have two audiences: potential donors and users
  • Their previous website was slow and it was difficult to find relevant content.
  • There was a huge amount of valuable content but no one could access it.
  • They were uploading massive video files to a basic wordpress site without optimization.
  • Website was slow - bad user experience
  • No mobile optimization. Unusable on small screens.
  • Needed a web solution that would allow them to showcase their high quality work
  • Their users were also asking for a mobile app experience to make mobile browsing faster and easier - content needed to be accessible and engaging.

Solution

  • ERF was introduced to Studio12 through a referral.
  • Studio12 kicked off the project with a full site audit to determine the best way to approach the build.

NEW PAGE BUILDER

The current page builder was outdated and bloated.
The first thing Studio12 did was architect the site using a new page builder and reimagined the layout and UX to make the site easier to use.

OPTIMIZED VIDEO CONTENT

- The previous site experience had massive embedded video files which slowed performance and page load speed.
- Videos took forever to load and were not easily accessible.
- Studio12 migrated all of the videos from WordPress to Vimeo and built an API using AWS services to manage content delivery.
- Now the website is lighting fast and videos load instantly.

OPTIMIZED VIDEO CONTENT

- The previous site experience was not optimized for mobile and it was virtually impossible to access the site on a mobile or tablet device.
- The Studio12 team decided to use React Native for the mobile app.
- They used the website design as a foundation for the mobile app to make the branding and UX consistent.
- The mobile app, combined with the new APIs made mobile browsing fast, easy, and intuitive.
- Users can now get the information they need on the go.

Key Results

01.
User base is thrilled about the performance of the site.
02.
Site is fast and flexible
03.
Mobile app makes content available from anywhere
04.
They have been able to raise more money for their organization because more people can access their content.
05.
Since launch Studio12 has added new features and new content to keep pace with user demand and expectations.

Conclusion

The "Education Resource Fund" project involved the development of an API using AWS services and a mobile application using React Native. Additionally, Vimeo APIs and resources were integrated into the mobile application for content management and delivery.

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