Does Your Website Reflect Your Brand? Here’s How to Tell
If there’s anything 2020 has shown us, it’s that you can’t get too comfortable: the world around us is constantly changing, and your brand has to change with it.
So does your website.
Unfortunately, your digital presence may not always keep up with your brand development. Between daily business operations, figuring out how to scale and predicting your customers’ needs, a website overhaul may fall by the wayside.
Whether you last updated your site one year or one month ago, there may be a few areas that need a facelift. Here’s your checklist for verifying whether your site truly reflects your brand.
The basics: fonts, colors and logos
It’s pretty straightforward, but you wouldn’t be the first to forget to update every single page of your site when you start using a new brand color. Do an informal site audit to check that all fonts and colors are consistent. You should also be using the same version of your logo across all pages.
Be picky here! Even a minor inconsistency like mismatched fonts can actually be pretty jarring for someone visiting your site for the first time.
What’s the first thing you notice about your home page?
Whether your landing page features a prominent heading, image or call to action, keep in mind that that is the first thing people will see when they look you up. And first impressions are important. Ask yourself whether that first page element sends the right message, and conveys the tone of your brand.
Is it focused on your customer?
This is where empathy comes in. Because you’re not creating a website for you, you’re creating it for your target demographic.
When you read the copy on your site, is it all about your business, or does it actually speak to your customer’s problem, pain point, or source of inspiration? Are the images simply showcasing your company, or are they compelling to your audience? Don’t be afraid to bring in others from your team, and even external sources, to get multiple opinions.
Is it easy to reach your most important pages?
Take a moment to really look at the menu bar in both desktop and mobile view. Note where your eyes land first (probably the top left), and which pages are most prominent. If the first page is one about your team or your company’s history, then you should probably shift things around to showcase product pages.
Do you have the same experience on any device?
We live in a mobile-first era. So if your site was originally designed for desktop, it better be just as attractive and effective on mobile. Check out the view on a desktop, tablet, and phone screen size to make sure you’re delivering an experience you’re proud of, no matter how your customers find you.
When the time is right, go for a consultation.
We’re happy to check out your site for you, and make sure it’s serving your end goal: whether that’s to drive online sales or capture leads. When you’re ready to maximize your site’s impact, schedule a time to chat with our team.